Looking for one of the fastest and possibly cheapest deals to have the best sales, craigslist might just be the answer. Since it went up and running in the year 1996, it has been one of the most preferred online marketing platforms in the USA by many.
Regardless of the fact that it is one of the online marketing platforms that has been up and running for what I’d say the longest time, not many people have mastered the best marketing techniques to maximize their sales.
Truth be told, coming up with an ad for your product is not all it takes and that’s why in this section, I’ll be shining some light on 10 craigslist marketing techniques that are guaranteed to boost your sales.
Let’s count them down…
An extensive research is necessary
Ask any successful business owner on craigslist and they’ll verify the validity of the statement, “Nothing beats hard work”. Even though you may be having the best commodity in your store or have an undisputed prowess in giving a particular service, it would o unnoticed if you don’t know the best way of telling a potential client about it.
Here’s where you should make the best use of the internet. You can simply google about the product or service you want to market then have a look at what websites are saying about it. from this information alone, you will know how to come up with the best titles and descriptions and. In addition to this, you may be informed about more features that the product had which you weren’t aware of.
You should also make sure that you exhaust all the features of the product or service that you are marketing. The assumption by craigslist members is that if you don’t mention a particular feature, then it most definitely does not have the feature left out.
The title counts.
You’ve only got one chance to make a first impression so it is best that you make you first chance count. Just as you would do when shopping for a product, anyone who looks at your ad on craigslist will take a look at your ad first.
Owing to the fact that this is the most important part of your ad, you should make it clear and descriptive at the same time. Most preferably, you should include a feature that most consumers go for on the title. All in all, avoid writing it in a format that may make it seem like a spam such as all caps and punctuation marks.
Have the best visual impact and keep things simple.
Craigslist is mainly based on HTML and whenever there is heavy HTML code on an ad, it raises some concern since this may be considered as a fraud post. The trick is to have your ad as simple as possible and most of it should be text based.
As much as text ads are preferred due to their informative nature, images are also important. You can simply use the photo uploader provided by the website to do this. Alternatively, you can embed images after uploading them to your own website.
Extensive keyword research
Keyword research is not only important in SEO. As it turns out, there are common search terms that buyers will type in when searching for your product. Find out which ones these are and you’re good to go.
Most potential buyers will filter prior to searching for a commodity hence you should know which keyword has the most appearances. You should use keywords both in the title and in the body as you write the product description
Include your contact information.
As much as you may have hundreds of potential buyers wanting your product or service on craigslist, you won’t be much help if they can’t get to you. What most people do is leave either their mobile number or their email address via which they can be contacted.
As soon as you see an email, a call or a text from a potential customer, you should be prompt in contacting them back.
Do your posting frequently
The best thing about craigslist is you can post and re post your product so as to stay on the first page of the search results. Though it is allowed, you are not supposed to re-post your ad before 48 hours are over. If you happen to do this, it may be flagged as a spam which may result to your ad being ghosted. This means that even though it will be up, members will not be able to see it in their search results.
Follow up on your ads.
Following up or tracking your ads is important. If you want the best results, you should know which among all the ads you post are getting more clicks. There are quite a number of tracking services on Craigslist. With any of these, you’ll be able to effectively follow up on your ad.
Don’t use cliché ads
Craigslist grants the power to flag your ad as a spam to the buyers and as it turns out, some users are quite unforgiving. To avoid being labeled as a spam, you should switch up the titles and do not copy the content before posting it. it is recommended that you have various versions of your ads in advance since this way, it will be much easier for you to post throughout the week.
Take down any old ads you have.
After 48 hours are up, you are free to re post a similar ad to that which you had posted earlier without suffering any consequences. Make use of this rule to have better chances of your product being picked.
Do some testing on your ad.
If you’re new to the service, testing might be handy more than you think. To create the best performing ad, you should first post an ad then track it all the time it is up. Having done this after 48 hours, you can change a thing or two on the ad then re post it and compare the results. If you do this over time, you’ll perfect your marketing techniques on craigslist.