For anyone who knows anything about online e-commerce websites, the marketing power that craigslist has can be termed as ‘undisputed’ by some or second to none by others. From the year 1996, Craigslist gets as much as 10 million different visitors per day.
What makes it one of the best online marketing websites is the fact that it has the ads classified in different target areas such as the region or city. As far as posting your ad on craigslist goes, most of what you will be doing is free of charge which makes it a service worth trying out.
If this is your first-time hearing about craigslist or maybe you’ve heard of it in the past but never considered of using it, here are some tips to guide you through getting the best out of craigslist.
Who would you like to sell your product to?
Craigslist is mainly an advertising platform and like any advertising medium, it is important that you have your target audience in mind. You can start off by determining which region or city you’d like to have your ads posted. If you are a service provider, you should know which cities are available on craigslist then focus on your service region.
One thing you should have in mind is that some of the regions overlap. In this case, you should have your ad in each of the 4 regions so as to increase your chances of getting a feedback. Simply put, the larger the target area, the better your chances are of you landing a buyer.
Understanding the rules.
One thing that should not be overlooked when it comes to online marketing is the rules of the game. For craigslist, these are quite simple and hard to miss. On the website is a set of rules that deny the advertiser from either spamming or excessively posting their ads.
If you know what you’re doing and have the best ad, you can obey the rules and at the same time get an outstanding exposure.
The trick is first developing a unique advert for each of the cities you post in then pay attention to one focus product before you start marketing them. To stay under the radar and prevent your ad from being taken down, you should not post the same ad within 48 hours. In addition to this, you should delete the old ad before posting a similar one.
You should know that the flagging system on craigslist grants the power of spam control to the users and when it comes to this, some of the users can be quite unforgiving. As soon as one of them spots your business is missusing the craigslist system you’ll get flagged.
Be good at following up on what you post.
If you have a huge business and would like to have your ads in different cities, it is important that you know the nature of feedback that each of the ads you post gives you.
The most verified effective way of getting this done is to follow up on your ad via e-mail. An alternative to this is a phone number or a referral to a website. Before you choose a tracking method, you should consider the most probable way that your potential customers may use to get to you.
Monitoring the competition
Whether you are selling a product or a service, you should know that as much as you want to market it, so are other dozens of people trying to.
Having this in mind, understand the nature of the competition on both a daily and a weekly basis. Also, consider the fact that the supply and demand for a given product may either increase or decrease to your advantage. With this in mind, you should consider knowing the pattern of your competitors when it comes to posting their ads.
Timing is everything- for example, rather than continuing to market a product that many people are already marketing, focus on marketing a complimentary commodity. When the supply of the product goes down, you can then post your ad on the product; this way, there’s a higher chance your profits will be higher at the end of the day
Whatever you are marketing, market safely.
Both online and offline, the chances of succumbing to fraud are equally high. With anonymity being the main reason as to why craigslist is so popular, it just so happens that this is also the reason as to why you should be careful not to be a victim of fraud.
Since there is no way that you can be able to rate a member of craigslist which is also the case for a seller, you can easily fall prey to scammers. The best way to avoid this is communicating to each of your customers via phone.
As for the business transactions, it is best that you only give the item when you receive payment from the sellers that respond to your ad
Tips to getting the best out of your ad.
When it comes to Craigslist, there are no ratings and therefore the only way of striking the biggest feedback is by having the best ads which not most people do have.
Here are some of the things you should have in mind to make the most out of your ad.
- If it’s boring, then it won’t make a difference at all and would be a waste of your precious time. From the title alone, the buyer should have the drive to read the description as well.
- The description part should be as short as possible and at the same time be as engaging as possible. This way, potential buyers will be willing to connect with you.
- If you have any images, ensure that you have the best angles of the pictures and these should be clear as well.
- Finally, leave your contact information at the website. This can either be your email address or your phone number. Contact info may come in handy especially if a local customer wants to meet up.