Ask anyone who’s been marketing on craigslist for some time and they’ll definitely agree to the fact that designing the ad and posting it on craigslist is the easy part and the beginning to have the best results.
Having posted your ad on Craigslist, you need to keep track of it. it is indeed quite sad that most people do not know how to do this. After repeated disappointments, they’ll end up looking for craigslist posting services. In this section, I’ll be sharing with you some of the ways via which you can be able to track your craigslist ads.
Without further ado, let’s get started.
Here’s how you can conveniently keep track of your craigslist ads.
First of all, you should know that craigslist does not give you any way of knowing who is viewing your ad or clicking on it and you mostly have to rely on external services. With different tracking techniques, you can be able to monitor the number of views, the clicks, as well as the conversation, lists your ad gets.
All the tracking for your ads can be done on an individual place and you will be able to know which of your ads are doing best and why.
Tracking how many views your ads get
First of all, you need to have a tracking pixel. A tracking pixel in layman’s language is a line of HTML code which you can embed within the HTML code of your ad’s description. When creating your post on craigslist, you should incorporate the tracking pixel code.
It’s quite simple to do this and the best part about it is that all you have to do is copy and paste the line of code which may be even less than 100 characters with spaces.
Once you post your code, the end user will not be able to see it at all. Once anyone looks at your ad, their data will be sent to the account offering you the tracking service. The information mainly will contain the browsing info, the state or region as well as the number of visits of the potential buyer.
Keeping track of the clicks
Knowing how many people view your ad is not enough. To know the number of clicks you get to your external site, you need a tracking link and it’s not advised to use the original URL of your destination website.
The tracking link is simply a URL that redirects the buyer to your destination URL. The tracking link normally contains your custom domain name such as ‘pa.ke’ and the URL slug such as ‘TipsHomePage’. With these two, you’ll end up with ‘pa.ke/ TipsHomePage’ as the tracking link.
This is pretty much the hard part and after creating it, you can write ‘pa.ke/ TipsHomePage’ on your browser and it should redirect you to your homepage.
Tracking the conversations
Having tracked the views and clicks your ads get, you will be able to see the conversations that come from the ad. This simply means you’ll be seeing which customers are your paying members.