Online marketing has become one of the most sought-after services due to business evolution over the past few decades. At first, it seemed like quite a big deal or rather a hassle to market your product on the internet but then with time, this became much easier and most people perfected to do this even on craigslist.
Considering that you can be able to market almost anything on craigslist, marketing a service may not be as simple as it is for a product.
There’s quite a lot that you have to consider if you want to market your services since you’ll need to have one-on-one contact with a potential client. Taking this into consideration, I’ll be drawing the curtains in a short while and let you in on some of the best tips to best sell your services on Craigslist.
Let’s get started
Have an awesome image of whichever service you want to market.
Selling a tangible commodity is simple and it may take even less than 15 minutes to post an awesome ad that will draw in a lot of potential customers. When it comes to a service, it’s not this simple since in most cases, you will have to post an actual personal image.
Most people looking for a service will click on the image-based ads first. As far as first impressions are concerned, what most people will assume when you have a description especially for a service you are offering is that there is something wrong with what you are selling.
When you’re posting a photo for your ad, you should have the best focus on the image and end up with good and clear photos. Taking blurry images will drive away any potential buyer since for one, they don’t show dedication to what you are selling.
Try to hit the nail on the head
A good image is always accompanied by a description. As far as descriptions go, whether you need it for a tangible product or for a service, it is important that you be as specific as you can possibly be.
Considering that people will have to either come to your vicinity or you go to where they are before they can have your service, you need to gain their confidence and trust in you. The least you can do to ascertain this is making it known to them as much about the service as you can.
No matter how good the title and description on the service is, having an image of the same is far much greater and there is a higher possibility of you getting to have more potential seller respond to your ad.
Be as active and committed as you can be
The more you show your dedication, the better your chances are of landing a potential buyer. Even though you may not be a fan of being prompt to reply to emails or following up on phone calls, you will be forced to do this on Craigslist if you want to sell your service most effectively.
As soon as you get an email from a client, you should reply to it. this way, you’ll give them the mindset that they have already got what they need and there’ll be no need to take a look at other ads offering the same services that you are.
Also, most people play the ‘first come first served’ card in the sense that they send several emails to different sellers and the first one to respond will be the one they’ll settle on.
As much as being the first one to reply is recommended, you should also check your tone. As I’d like to put it, it should be an extension of what you didn’t say in the description. Remember, a perfect first impression might just be the answer to you landing repeat customers.
An extensive research is necessary
Even though it may have been easy for you to have a customer in the past, it might not always be the case. What worked a few months ago may not be that efficient right now and it would be a waste of precious time if you do the same thing to expect different results.
If it has been a while since you posted an ad on your service on craigslist, it is best that you have a look at ads that are similar to what you’ll be advertising. Do a quick search on craigslist then see what other sellers with services that are similar to you are posting.
As soon as you get to know how they’re posting their ads, you can then be able to write an attractive ad
Always review your posting.
Investing as much time as possible on your posting is necessary if you want the best end results. Even after you are sure everything is as good as it can be. Double check everything from the title, the description, the contact details as well as the images. Once you’re sure that everything is set, you can now post your ad and wait for customer responses.
Protecting your privacy.
Your business may be small and you most probably would not be comfortable with buyers coming to your home. As much as you may have communicated with them frequently, you’ll never know who to trust when it comes to one-on-one conversations.
Here’s what you should do once a customer is interested in your services.
- Spare some time during the day when people can meet you. Most preferably, the meeting should be held in a public vicinity such as a coffee shop or your local library where you can be able to first judge their character before inviting them to your home.
- It is best that you have a friend accompany you as you are meeting your customer.
- Once you’re satisfied that your customer is genuine and it would be safe for you to give them your services, you can go ahead and guide them to where you’ll be serving them at or go to where they’ll need you to be.